The Smart Campsite
SmartCamp is a pioneering project that applies artificial intelligence and data analysis to transform campsites into smart, sustainable, and connected tourist destinations.
Promoted by the Girona Campsite Association and funded by the Última Milla program of the Ministry of Tourism and Segittur, SmartCamp was created with the ambition of positioning Girona as a European benchmark in outdoor tourism innovation.
Project Objectives
Digitize campsite management, enabling data-driven decision-making in real time.
Improve sustainability through efficient control of water, energy, and waste.
Offer personalized experiences to visitors, combining comfort, safety, and attention to detail.
Reduce the operational workload of staff by automating repetitive tasks and freeing up time for what really matters: the customer.
Promote a replicable model that can be implemented in other regions and types of accommodation.
Improve safety management using smart technology in swimming pools.
Methodology
The project unfolds in several phases:
1. Diagnosis and Design
Assessment and functional design of the digital platform, tailored to the sector’s real needs.
2. Sensorization and Data Collection
Deployment of sensors and data gathering in pilot campsites to analyze consumption and behavior.
3. Implementation
Implementation of smart systems to visualize data, anticipate issues, and improve efficiency.
4. Training
Training and support for management teams to ensure effective and meaningful adoption.
5. Evaluation
Assessment of results and scaling to other campsites and regions.
Expected Results
An operational platform tested in real Girona-based campsites.
Tangible data showing improvements in resource consumption, management, and customer experience.
An active and connected network of SmartCamp campsites.
Increased national and international visibility of the Costa Brava – Pyrenees destination as a leader in smart tourism.
A solid foundation to replicate the model throughout Catalonia and beyond.