Girona campsites test the ‘SmartCamp’

Local entrepreneurs invest €10 million to launch a platform based on AI and big data

elEconomista.es – 4/03/2025

The Girona Campsite Association (ACG) is paving the way for the implementation of smartcamps in Catalonia. The provincial organization will invest €10 million to develop and pilot an intelligent management and data analysis platform that integrates advanced AI and big data solutions. The initiative is supported by a grant from SEGGITUR’s Última Milla funding program. WDNA and Deepsense are the project’s technology partners.

The president of the Girona association and the Catalan Campsite Federation (FCC), Miquel Gotanegra, stated that “digitalization is key to continuing to be leaders and references in innovation in Europe.”

The project goes beyond basic online booking management. It aims to integrate a wide range of technological solutions to monitor campsite operations. The goal is to address environmental and operational challenges, raise the level of commercial promotion, and focus on enhancing the user experience.

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