Category: Press

The initiative aims to turn Girona into a smart camping destination using tools such as Big Data and Artificial Intelligence, with a strong commitment to sustainability and technological innovation in the tourism sector.

Ràdio capital – 28/05/2025

The Smart Camp project has received the CETT Alimara award in the “Through Digitalization” category for its commitment to the digital transformation of the camping sector. The award was presented last night in Barcelona during the Nit dels Alimara.

The initiative is led by the Girona Campsite Association and seeks to transform the province into a smart tourism destination by leveraging technologies such as Big Data and Artificial Intelligence to enhance management, efficiency, and sustainability in campsites.

The jury highlighted that the project promotes a comprehensive sustainability model that goes beyond recycling, reinforcing environmental awareness among clients and raising industry standards. They also emphasized its clear commitment to innovation in a sector that has traditionally required modernization.

Girona’s campsites have launched the SmartCamp project, a pilot test that combines data from cameras and sensors with artificial intelligence. The goal is to make progress in sustainability, safety, and the customer experience.

Revista del Baix Empordà – 24/03/2025

Several campsites in the region are participating in this pilot, although not all will apply the same measures. Different sensors and cameras will collect data that will then be analyzed through a virtual AI-powered platform to improve campsite management. The resulting improvements will benefit both staff and guests — for example, by allowing real-time monitoring of swimming pool occupancy, issuing severe weather alerts, or notifying lifeguards of potential incidents.

The Girona Campsite Association is launching SmartCamp as a pilot project across multiple sites in the province. The president of the association, Miquel Gotanegra, emphasized that it is a “cross-cutting project” aimed at creating “a new product” — in this case, a protocol to define what a smart campsite is. To achieve this, the association analyzed the sector’s needs and then sought out technology partners to help bring the project to life.
“We’ve combined camping sector knowledge with technological expertise to create something new,” said Miquel Gotanegra.

The project will unfold over the coming months, and participating businesses have already begun installing some of the tech solutions needed to move the pilot forward. One example is Ballena Alegre campsite in Sant Pere Pescador, where a weather station has been installed and connected to the irrigation system. This setup ensures that if rain is forecast — or has just occurred — the irrigation system will not activate, thus saving water.

Local entrepreneurs invest €10 million to launch a platform based on AI and big data

elEconomista.es – 4/03/2025

The Girona Campsite Association (ACG) is paving the way for the implementation of smartcamps in Catalonia. The provincial organization will invest €10 million to develop and pilot an intelligent management and data analysis platform that integrates advanced AI and big data solutions. The initiative is supported by a grant from SEGGITUR’s Última Milla funding program. WDNA and Deepsense are the project’s technology partners.

The president of the Girona association and the Catalan Campsite Federation (FCC), Miquel Gotanegra, stated that “digitalization is key to continuing to be leaders and references in innovation in Europe.”

The project goes beyond basic online booking management. It aims to integrate a wide range of technological solutions to monitor campsite operations. The goal is to address environmental and operational challenges, raise the level of commercial promotion, and focus on enhancing the user experience.