Girona campsites launch a pilot test to apply big data and artificial intelligence in their facilities

Girona’s campsites have launched the SmartCamp project, a pilot test that combines data from cameras and sensors with artificial intelligence. The goal is to make progress in sustainability, safety, and the customer experience.

Revista del Baix Empordà – 24/03/2025

Several campsites in the region are participating in this pilot, although not all will apply the same measures. Different sensors and cameras will collect data that will then be analyzed through a virtual AI-powered platform to improve campsite management. The resulting improvements will benefit both staff and guests — for example, by allowing real-time monitoring of swimming pool occupancy, issuing severe weather alerts, or notifying lifeguards of potential incidents.

The Girona Campsite Association is launching SmartCamp as a pilot project across multiple sites in the province. The president of the association, Miquel Gotanegra, emphasized that it is a “cross-cutting project” aimed at creating “a new product” — in this case, a protocol to define what a smart campsite is. To achieve this, the association analyzed the sector’s needs and then sought out technology partners to help bring the project to life.
“We’ve combined camping sector knowledge with technological expertise to create something new,” said Miquel Gotanegra.

The project will unfold over the coming months, and participating businesses have already begun installing some of the tech solutions needed to move the pilot forward. One example is Ballena Alegre campsite in Sant Pere Pescador, where a weather station has been installed and connected to the irrigation system. This setup ensures that if rain is forecast — or has just occurred — the irrigation system will not activate, thus saving water.

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